About Loulla

Welcome to Loulla!

I'm Clare, the founder and creative force behind the brand. As a wife and mother of two (Louis and Bella—hence the name Loulla!), I’m proud to call central St Albans home.

So, why start a flower business? I must admit, I’m truly passionate about flowers. Working with soil, plants, and blooms feeds my soul in a way few things can. This passion led me to complete Willow Crossley's online floristry course during the lockdown, followed by an incredible experience at the London Flower School in September 2021. Feeling deeply inspired, I realised I could merge my newfound skills with my background as a fashion buyer and launch a floristry business—and here I am!

Thank you for visiting my website. I hope you find something that inspires and delights you!

Read about our sustainability ethos here.

If you would like to get in contact click here.