About Loulla

Hello and welcome to Loulla! I'm Clare, the face and hands behind the brand. I am a wife and mum of two (Louis and Bella - hence the name Loulla!) and we live in central St Albans.

So why launch a flower business? I am happy to confess that I am completely and utterly obsessed with flowers! For me working with soil, plants and flowers is total food for the soul. This lead to me completing Willow Crossley’s online floristry course during lockdown and then attending the London Flower School in September of 2021. I loved it so much and felt so inspired I decided that I could combine what I had learnt with my experience as a fashion buyer and launch a floristry business! And well here I am - GULP.

Thank you for visiting my website and I hope you find something you love!

Read about our sustainability ethos here.

If you would like to get in contact click here.